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Ogilvy

Champions Band & App Milo

← Our Work Info

Overview

While moms want their kids to be healthy, they simply do not have the tools to pry them away from their screens. MILO was determined to tackle this problem head on, and instead of treating technology as a problem, we treated it as the solution. MILO Champions Band and App is a wearable technology and mobile application that gamified kids’ activity, turning real-world action into rewarding on-screen experience. MILO Champions got kids moving and enabled moms to track their nutrition and activity.

Capability

  • Customer Engagement & Commerce
  • PR & Influence
  • Experience Design
  • Product Design
  • Experiential & Events
  • Mobile
  • Activation

Team

  • Manila