skip to content
Ogilvy

Pre-Joy Cadbury

← Our Work Info

Overview

For the last 20 years, Cadbury has stood for all things joyful, but how do you bring this story to a YouTube generation? We selected some of the most popular, joyous YouTube clips and created pre-rolls showing what sparked the moments in each clip. Each 5-second pre-roll execution was crafted to look identical to the video it preceded: from wardrobe, to framing to resolution.

Capability

  • Advertising
  • Social Media

Team

  • Johannesburg

Awards

  • Best of Ogilvy
  • Cannes Lions Gold