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Ogilvy

Bully a Plant IKEA

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Overview

IKEA believes that happiness is spread through how we treat each other. To demonstrate the need to spread positivity and end bullying, IKEA took two plants and placed them in a school, with one plant receiving compliments while the other was on the end of negative comments. Over a 30-day span, the results were clear. One plant flourished while the other wilted.

Capability

  • PR & Influence

Team

  • Dubai