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Bright Ideas Post-it

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Ogilvy Istanbul has come up with a clever campaign, using the iconic yellow square of 3M’s Post-it notes to celebrate the creatives who spend sleepless nights toiling away at their craft. The campaign is comprised of three print ads illustrating an architect, a musician and a designer working late into the night while others have left the office or are asleep. All three ads carry the tagline “Bright ideas are worth to remember.”


  • Advertising


  • Istanbul
Bright Ideas