As the worldwide lockdown halted international travel in many countries, many people were separated from their families for nearly two years. There's no better time to go home than holidays—and for Indians, Diwali is that time. The new campaign from British Airways draws upon the age-old Diwali tradition of gifting and the challenge of finding the right gift for each person. The new film shows a young Indian man, living overseas, looking for Diwali gifts to send home, to his family. But it's a happy accident which makes him realize that the best gift is a trip home to celebrate with the ones who miss him the most.
Overview
Capability
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AdvertisingPR
Team
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Mumbai