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Ogilvy

Smartplates AAMI

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Overview

Learning how to drive safely is crucial, but how do you track your progress from novice to expert? Leading Australian insurer AAMI launched Smartplates, an innovative app where young drivers can track their learning progress and identify where they need to improve most.

Capability

  • Customer Engagement & Commerce
  • Experience Design
  • Mobile
  • Product Design

Team

  • Melbourne