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The Swedish Number Swedish Tourism Association

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To honor the 250th anniversary of Sweden abolishing censorship, the Swedish Tourist Association wanted to make more people curious about Sweden. They decided to hand over the control of the country’s image to the Swedes themselves. Sweden, as a country, has its own phone number.

When people call it from abroad, they connect to a random Swede. In the name of freedom of speech, they can talk about anything – whatever opinion you may have, it matters.


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