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Ogilvy

Slow-Mo Huggies

← Our Work Info

Overview

To help communicate Huggies Gold’s superior fit, we decided to highlight that not everything moms put their babies into fits as comfortably as Huggies Gold. Using slow-motion, we simply amplified the discomfort the children were feeling in a rather adorable and amusing way.

Capability

  • Advertising

Team

  • Johannesburg