eBay has long had to fight a perception that it is the foe of high street retailers. Quite the contrary: eBay is the friend of retailers by providing a low cost, easy access online retail platform. Additionally, consumers think that eBay is still a destination for auctions, when it is in fact Australia’s number one retail platform, visited by eight million Australians every month. Through VR, eBay showed it can partner with retailers to embrace innovation to sell new items to consumers.
- Customer Engagement & Commerce
- AR / VR
- Experience Design