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Ogilvy

52 Mayors of Danzhai Wanda Group

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Overview

Inaccessibility, poor infrastructure, and the worst floods in a lifetime helped contribute to the dire poverty facing Danzhi Village and its citizens. Believing in a revitalization that could save the village’s citizens, The Wanda Group rebuilt the entire village, turning it into a destination for tourists the world over. But who better to tell the story of Danzhi Village than its locals? Each week, Wanda handpicked a different “mayor” of the village, who brought their own area of expertise to showcase the village’s rich history and culture.

Capability

  • PR & Influence

Team

  • Beijing