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Ogilvy

011 Beats Volkswagen

← Our Work Info

Overview

To attract a younger audience to the Polo, Volkswagen partnered with BeatsAudio to install a sound system from the premium audio brand in its Polo cars. To showcase the exceptional sound in the Polo Beats car, we challenged two of South Africa’s top musicians to drive around Johannesburg in the Polo Beats car in one night and score a music track in real time using the sounds of the city.

Capability

  • Customer Engagement & Commerce
  • Experience Design
  • Experiential & Events

Team

  • Cape Town