Boots UK understands just how essential relationships are for our health and happiness, and buying a gift chosen with thought and shared with love is a wonderful way to cement, deepen and celebrate relationships with our loved ones this Christmas.
We created the Boots #ShowThemYouKnowThem Christmas campaign which has this message at its heart.
The ad brings to life the unique connection between two real sisters, demonstrating how a single meaningful gift can show someone you truly know them.
Throughout the film we witness two sisters connect, when a Christmas gift from one to the other taps into the special bond they share – developed through their life in moments both big and small, heartfelt and fun.
