MOSES RATHBONE

Where are you now?
I am mid-way through my second rotation in the Pipe. I spent the first six months working in the Consultancy team. I researched different brands, business models, industries and consumers and used the research to derive different brand strategies. I was even lucky enough to work with the US team (albeit remotely). I am now in the Strategy department on ‘Team Red’ helping with the big-picture thinking behind Vodafone’s advertising campaigns.

What do you do day-to-day that excites you?
I get to read and watch A LOT of different adverts. I like talking to the creatives and watching how the team’s strategic thought gets turned into an actual ad. It was super fun to see one of my pieces of work pop up as a paid ad on Instagram the other day.