In Marketing, Creepy Means Relevant
Part of our series with L2on 16 June, 2017 at 05:06
Loser: Facebook, which keeps messing up ad metrics and is refunding advertisers. In contrast, Google can now tell when you watch an ad and then go to a store to buy the product.
Winner: Best Buy, an oasis in the retail sector’s desert of bad news. The brand grew its US online sales 23% as in-store sales declined.
Winner: Airbnb, which gets more traffic than any hotel brand or metasearch site. Prediction: Airbnb will be worth more than Uber by the end of this year.
Winner: Ayahuasca, the hallucinogen gaining mainstream appeal. Scott tries it out.
First appeared on L2 Daily.