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Exclusive Ogilvy Interview with Obama's Speechwriter

Our Thomas Crampton, Consulting Principal of Marketing Transformation of OgilvyRED and the head of Ogilvy’s Global Social practice, caught up with Cody Keenan during his recent visit to London for the star-studded Intelligence Squared 15th Anniversary debate on “Words That Changed The World”. 

Cody worked with Barack Obama and his administration on a staggering 3500 speeches, including many of his most famous, and still works closely with him today.

Keenan shared tips on how to tell a good story, connect with different audiences, as well as an insight into Obama’s collaborative process.

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