Tencent’s WeChat, the most popular social media app in China, has over 900 million users and is fast becoming the..
Tag Archives: WeChat
Far from being created out of necessity, Chinese social networks have gone on to achieve a much wider range of things than their Western counterparts.
Hospitality brands are upping their game to meet the sophisticated expectations of millennial luxury travellers.
Big data will be China’s secret weapon in the next decade, say a panel of experts at CES Asia.
Li Ruigang, founder of CMC, sat down with Brent Weinstein for a ‘fireside chat’ at this week’s inaugural CES Asia in Shanghai to discuss the state of China’s media industry.
Channel-specific targeting cannot keep pace with the ‘fluid consumer’ and is no longer effective. To maintain engagement in this shifting landscape, a new paradigm is required.
Ogilvy & Mather studies social media trends in Asia on how users share content with friends.
Check out our case study demonstrating how advanced mobile commerce is in China.
How Ogilvy PR Is Innovating On China Social Commerce and Payments.