After a year where some brands’ Big Game ads took a political tone, brands this year who wanted to tackle social problems did so in an altruistic way.
Tag Archives: TV
Justine Herz offers 5 takeaways from TV advertising’s biggest night.
Plus a bellwether for television news, Paris wins Airbnb gold, coupons are back, and the 5th most popular social app you probably haven’t heard of.
Snapchat memories, Facebook’s secret messages, Twitter’s dashboards and swiping left for jobs in this week’s social recap.
Drones, VR, and the Death of TV highlight our recap of Day 4 of CES 2016.
The Economist believes online video is flourishing, but not about to kill television. Ogilvy believes that online video creators and their fans are the architects of a new kind of engagement, and we should watch very closely.
Twitter, Viacom and Sir Martin Sorrell on TV and social
Millward Brown’s AdReaction 2014 report explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Anne Sweeney at the FT Digital Media Conference in London talked about the creative transformation of TV. She flagged the vital role of mobile in enabling an interactive, immersive and customised experience.