Trust in the media among the public is waning, meaning brands and media organizations need to be extra diligent and authentic.
Tag Archives: sponsored content
At Cannes Lions we sat down with Sebastian Tomich, SVP of Advertising and Innovation to discuss the state of branded content.
A teaser of a discussion on branded content creation at the ogilvydo studio at Cannes.
Trust and authenticity are the keys to successful native content, says Mike McAvoy of The Onion.