Tencent’s WeChat, the most popular social media app in China, has over 900 million users and is fast becoming the..
Tag Archives: Social Media
With trust in the media at an all-time low, influencer marketing has gone mainstream. How can a brand win in the minefield of social opinion makers?
The yearly trend report outlining both wherethe digital and social landscape is headed and what brands and agency partners should do about it, from Marshall Manson and James Whatley.
Eight reasons when eavesdropping becomes both ethical and socially acceptable.
Three issues facing influencers and marketers alike.
We’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how brands can leverage new tools combined with clear strategic thinking pinpoint the influencer goldmine.
Snap is becoming more competitive with rival platforms by offering increasingly sophisticated metrics to ad buyers.
A wise man once said: ‘In God we trust, everyone else bring data’. And Facebook sure does bring a lot..
We hear ‘mobile first’ all the time. But what does that actually mean? What are the opportunities for brands on mobile?