PR disasters happen. But all too often, companies seem to make matters worse. One could be forgiven for thinking that..
Tag Archives: PR
Jennifer Risi on the main takeaways from the second phase of Ogilvy Media Influence’s survey on the “fake news” phenomenon.
Following the departure of its CEO, can Uber fix its culture problems and continue to forge ahead as an innovator?
Our need for rituals is hardwired into us. We take comfort from them. Brands that harness rituals enjoy cult-like status. How can you ritualise your brand?
Michael DiSalvo, VP of Healthcare at Ogilvy New York, talks about his journey as a past Young Lions winner and more.
As new measurement tools for influencer marketing emerge, it’s worth asking: is it worth all the hype?
What can we learn from last week’s general election about the current state of advertising – and its future?
The rise in social media has seen a corresponding rise in brand narcissism. What are the seven signs that your brand is suffering from Narcissistic Personality Disorder?
The Senior Director of Research at Singapore’s Ministry of Comms & Information on how data can help a government better understand its people.