Generation Z, the group made up of individuals born between 1995 and 2010, currently accounts for around 26 per cent..
Tag Archives: Millennial
Millions of millennials are now becoming parents, and authenticity in advertising to these young families remains as important as ever.
Half of young women in full-time employment have creative side projects, and over 80% want to run their own business. Are advertisers engaging these ambitious young entrepreneurs?
Our social media addiction, how Quartz makes digital news profitable, Instagram transforms the art world, and movie theaters still suck.
“It’s a probable reality that the next billion internet users could be invisible to marketers. Damage control or wakeup call?”
Ogilvy Pride hosted an impressive panel to discuss the changing narrative around gender and sexual identity through the lens of LGBTQIA millennials.
Millennials aren’t selfish; they want to donate to charity – but they also want to see where their money goes.
Marketers from Arsenal, Red Bull and the WTA explain why sports are a better fit for brands than ever before.
At the first Millennials in Marketing Summit, millennial influencers and business leaders joined to discuss the generation that’s shaping the world.