Mattel’s iconic Barbie doll has had plenty of looks over the years, and now her latest is making history. The..
Tag Archives: Mattel
The world’s largest toy manufacturers introduced realistic figures to their range. Is this a call for brands to deliver a higher social purpose?
Looking for inspiration then check out these 12 creative marketing ideas to celebrate the 2015 Christmas holiday season.
Mattel have taken their iconic 20th century toy, the View-Master®, and reinvented it for the 21st century and today’s digitally advanced kids.
The assumption that “homemaking” and “girl’s games” automatically preclude science needs to change. Real change will only come from making science and technology accessible to young women’s lives.
A super-smart new version of the Barbie doll is expected to hit shelves later this year, but some parents are concerned she will simply be a spokesdoll for personal brands.
Barbie’s first foray into coding didn’t work out so well, but the impassioned response from women in tech might ensure a more successful second attempt.