Ogilvy today released a new whitepaper analyzing how brands can successfully navigate the Chinese Ecommerce environment. Titled “Why Brands Matter on Chinese Ecommerce”, the whitepaper draws upon data from China’s Ecommerce platforms to provide insights, tools and strategies for brands to effectively engage online consumers.
Tag Archives: eCommerce
Speaking at the launch of the Brand Z Top 100 Most Valuable Chinese Brands 2018, Ogilvy China CEO Chris Reitermann..
Tencent’s WeChat, the most popular social media app in China, has over 900 million users and is fast becoming the..
Industry experts gathered at the latest ‘Marketing in an Interruptive World’ summit to discuss the changes to the customer journey in today’s landscape
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Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
Trisha Santhanam, consultant at Ogilvy & Mather Singapore, shares her three top tips on how to navigate the new marketing world with confidence.
The real loser in Amazon and Walmart’s price war, TV networks get desperate, and how L2 is raising money for Syrian refugees.