Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
Tag Archives: eCommerce
Trisha Santhanam, consultant at Ogilvy & Mather Singapore, shares her three top tips on how to navigate the new marketing world with confidence.
The real loser in Amazon and Walmart’s price war, TV networks get desperate, and how L2 is raising money for Syrian refugees.
Fashion brands are turning to manufacturers in Eastern Europe and Central America for greater agility and speed to market.
It’s now easier than ever to shop through ephemeral messages and 360 video.
What Are The Roadblocks To Digital Transformation?
Plus the risks of relying on Amazon, Google’s Hotel Finder changes the game, and why not to buy connected toys.