Lucy McCabe, President of OgilvyRED Asia Pacific, and Hemanth Magal, Vice President of E-Commerce, OgilvyRED Asia Pacific, outline key principles and strategies for succeeding in e-Commerce.
Tag Archives: e-commerce
For online retailers, the next great hurdle to customer loyalty is delivery. Next-day delivery has been a standard expectation for..
November 11 marked Singles Day, the Chinese holiday jokingly coined for the four consecutive ones (“the loneliest number”) in the..
Our connected world is rife with misconceptions and fake news. What are five modern Marketing myths that quite frankly are not true!
After becoming one of the world’s largest apparel retailers, Amazon is coming to London Fashion Week.
A number of tech giants have recently acquired eye-tracking manufacturers. What is it, and what could it do for your brand?
The continued closure of retail spaces, including outlets from giants like Macy’s, Sears, and Barnes & Noble, has got industry..
A beauty retailer growing faster than Amazon thanks to its omnichannel strategy.
The business case for sustainability and transparency is motivating a number of brands within the clothing industry to embrace “slow” fashion.