Industry experts gathered at the latest ‘Marketing in an Interruptive World’ summit to discuss the changes to the customer journey in today’s landscape
Tag Archives: customer journey
Brands are failing to make their social mark on the middle and late stages of the customer journey.
Do visible social programmes undertake the fundamental customer engagement activities that drive sales, loyalty and advocacy?
By bridging the gap between content and commerce in a new way, Shoppost has the potential to completely transform the way people buy and sell online.
The better term is continuous commerce, as OgilvyOne has coined it, as it involves more than just shopping on a website.