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Tag Archives: customer centricity

Customer Centricity: A Closer Look at Amazon

In our latest webinar Lara O’Shea, Consulting Partner at OgilvyRED, looks at Amazon through a microscope; dissecting the Company’s different strategies and practices undertaken that put it in the leading position it is today.

CRM: from focus to centricity

Loyalty is a huge challenge, particularly for luxury and fashion brands operating in Asia. In today’s market, winning on this front will come down to long-term vision, considerable investment and above all, customer centricity.