Here are five proven principles to help brands craft winning integrated and customised campaigns.
Tag Archives: content marketing
IBM’s Grace Ho explains how augmented human intelligence can impact content marketing.
Content is important, but having meaningful interactions with customers online goes a long way towards brand success.
“It’s a probable reality that the next billion internet users could be invisible to marketers. Damage control or wakeup call?”
It’s a new year, a time to reflect, to take stock. What better way to start then putting these five out-of-date habits behind us!
Like a two-pronged fork, social media can build a successful brand and tear it down at the same time.
Marketing professionals from media, leisure and finance offer their tips to the perfect content marketing.
Traditional media is essential in today’s modern communications mix.
Facebook may want brands to focus on reach & frequency, but engagement as an integral part of communications, is still at the heart of digital.