Studying history’s great speeches and why they were effective can help communicators of all types craft more meaningful and impactful messages.
Tag Archives: communication
What separates a political campaign from an ad campaign? There isn’t much—politicians are brands, and their speeches, slogans, merchandise, debate..
Michael Stevens, creator of Vsauce talks to ogilvydo on how curiosity is a need that brands should fulfill in an interesting way, to get audiences hooked.
“A brand is just a promise plus the experience that creates a relationship. Great brands communicate consistently, knowing that everything..
Teen interest in the big blue of social media is waning but don’t rush to the Facebook funeral procession just yet.
Without embracing social media, luxury brands risk being shut out of conversations about their products. Here are three effective ways to go social.