Speaking at the launch of the Brand Z Top 100 Most Valuable Chinese Brands 2018, Ogilvy China CEO Chris Reitermann..
Tag Archives: Chris Reitermann
We are now seeing a great wave of creativity emerging in China, away from products and functional advertising to emotional story telling with distinctive Chinese characteristics.
Singles’ day impact has extended to not just other eCommerce platforms, but to below-the-line and bricks-and-mortar stores as well.
Volkswagen’s Paul Hu talks us through the key challenges facing traditional industries in the digital age.