Jennifer Risi sat down with Ogilvy Non-Executive Chairman Miles Young to discuss his new book, Ogilvy On Advertising in the Digital Age, a follow up to David Ogilvy’s “advertising bible”.
Tag Archives: Brands
Jennifer Risi sat down with Lenovo CMO David Roman at The Holmes Report’s #PRovoke17 conference for a wide ranging chat on brands in the digital age.
Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
What the story of a famous hotel chain tells us about the importance of brands.
Our need for rituals is hardwired into us. We take comfort from them. Brands that harness rituals enjoy cult-like status. How can you ritualise your brand?
Worldwide Chairman and CEO John Seifert spoke with PR Week about the agency’s re-founding, the importance of PR, and the future of agency services, and more.
The Oscars are making global headlines for all the wrong reasons, yet a bunch of savvy brands have been quick to make the most of #EnvelopeGate.
Artist and activist Jani Leinonen believes that trolling is a perfectly appropriate way to call brands on their ethics. Should brands embrace it?
The advertising industry’s shallow and clichéd understanding of human sexuality could actually be alienating potential customers.