Trust in the media among the public is waning, meaning brands and media organizations need to be extra diligent and authentic.
Tag Archives: branded content
At Cannes Lions we sat down with Sebastian Tomich, SVP of Advertising and Innovation to discuss the state of branded content.
Ogilvy UK was on the ground all week collecting the latest trends from Advertising Week Europe. Here are nine key highlights from the week.
How do you reach consumers who are going offline and don’t want to be found? By finding purpose and sparking joy.
Comedian Lilly Singh and a panel of YouTubers talk creativity and authenticity during a VIP panel at O&M Singapore.
Justine Herz from Ogilvy Advanced Video chats with content creators and shares key learnings from VidCon 2016.
Most OTC Health Care brands are missing out on the opportunity to align their social media efforts with their marketing goals.
How the new entertainment leaders of the 21st century are disrupting the worlds of business and the face of contemporary culture.
Warner Bros in a soup, Twitter’s partnerships, Snapchat’s clever filters and Facebook Live’s age restrictions in this week’s social roundup.