PR disasters happen. But all too often, companies seem to make matters worse. One could be forgiven for thinking that..
Tag Archives: brand management
Ogilvy & Mather’s new WorldWide CEO, John Seifert talks about the importance of crisis management for upholding a brand’s reputation.
As marketing heads into an increasingly dystopian reality of all the 4 P’s being taken over by other functions, it needs to reinvent itself for the next revolution that focuses on behavioural strategies.
Reputation is considered part of the social capital of a brand, something it can bank on and increasing this is turning into a PR responsibility.