Reports of the death of big brands appear to have been greatly exaggerated! Scientific research recently released by the Ehrenberg-Bass Institute separates fact from fiction.
Tag Archives: Brand loyalty
The rise in social media has seen a corresponding rise in brand narcissism. What are the seven signs that your brand is suffering from Narcissistic Personality Disorder?
Malibu, Pernod Ricard’s rum brand, are launching 40,000 near field communication enabled bottles in the world’s largest test of the tech on a consumer product.
Millennials aren’t selfish; they want to donate to charity – but they also want to see where their money goes.
How the fascinating and secretive world of airline loyalty programmes is changing.
Why a gender tax is not a short cut to trust, respect and a great customer experience.
What happens when you’re spending a lot of money in the name of loyalty, but it’s loyalty to the wrong thing?
At Cannes, Ray Velez and Will Sansom made four bold predictions about the next decade in advertising and offered suggestions on how to handle the changes.
Given the forces that are shaping retail, here are five areas retailers should focus on in the next five years.