Brand building in a digitally-powered world.
Tag Archives: brand building
Worldwide Chairman and CEO John Seifert spoke with PR Week about the agency’s re-founding, the importance of PR, and the future of agency services, and more.
Singles’ day impact has extended to not just other eCommerce platforms, but to below-the-line and bricks-and-mortar stores as well.
The past few years, magazines have seen a lot of changes and we’ve learned the secret sauce is all about building a brand.
Personal insights from a Public Relations practitioner.
Amazon Video Direct might tempt some publishers away from YouTube with its revenue opportunities.
What about your product or brand experience is share-worthy?
Increasingly sophisticated technology means increasingly sophisticated consumers. So what’s the key to reaching them?
Brands need to broaden and deepen their understanding of Chinese consumers if they are to truly embrace the diverse digital landscape of China.
Outbrain’s Ant Hearne talks about content and customer engagement during Social Matters in Singapore.