All too often, data leaves us bolting the stable doors after the horse has bolted. Speakers at AMEC point out where we’re going wrong.
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Dianne Draganovic, Head of Social Media, Citi Australia, on lessons that Citi have learned from aligning traditional and social media measurement.
Jim MacNamara, Professor of Public Communications LSE and UTech Sydney, on how signs were missed on Brexit and Trump.
Rachana Pana discusses how GE uses communications to nurture a contribution economy.
Christopher Daguimol, Regional Director at Zalora, shares some of the lessons from the work Zalora has done on influencer marketing measurement.
Christopher Daguimol, Regional Director for Zalora, on data-driven decision making.
Khali Sakkas, Chief Executive Director at Isentia, discusses China’s superior use of data and insights at AMEC’s Global Summit in Bangkok.
Head of Marketing at Public Health England, explains how quantum theory disrupts the measurement model of government communications.