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Sergio Amado

Chairman, Ogilvy & Mather Brazil

I am the President of Ogilvy Group Brazil, and I have been with Ogilvy since 1997. Brazil is a big country with plenty of opportunities for success. It’s large enough to be a region of its own, so large that each of the Ogilvy Brazil offices have more than 50 clients.

Talent is everything in our business: in every department, from the most junior to the most senior person.

My favorite career highlight at Ogilvy is seeing the agency’s growth, and all of the new challenges we meet each year.

My favorite David Ogilvy quote is: “Resist the temptation to write the kind of copy which wins awards. I am always gratified when I win an award, but most of the campaigns which produce results never win awards because they don’t draw attention to themselves.”

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