Print media is already dead
Paul Gilfeatheron 03 June, 2013 at 04:06
LAST week in Singapore the massively-influential TED platform (Ideas worth Spreading) and hotel giant InterContinental teamed up to produce a fabulous event featuring some of the brightest minds and best talent in Southeast Asia.
Future Cities Lab chief Gerhard Schmitt, who dreams of building the next generation of skyscrapers from a super-strong strain of bamboo he has developed, talked on his plan for lowering Singapore’s temperatures by two degrees. Mind-boggling but true!
Time magazine’s ‘woman to watch’ and designer extraordinaire Kelley Cheng and Singapore Art Museum boss Tan Boon Hui gave riveting insights into the region’s art and design scene.
And Reuters’ Singapore bureau chief John O’Callaghan and Social@Ogilvy head honcho Tom Crampton presented on the future of the traditional media and digital respectively. It should be said that InterContinental’s Simon Scoot was also on fine form.
All in all, ‘The Future of Local’, was insightful, educating and entertaining. More than a dozen journalists from the print media were invited. Most said they would attend. None turned up.
Instead, the event was packed with representatives of the digital media. A Twitter hash tag for the event was created and the assembled tech-savvy hacks spent the entire session Tweeting, Face booking and generally spreading the creativity and knowledge pouring forth from the platform.
There were stories a plenty. But, unfortunately, the print journalists who no longer have the energy – or opportunity – to leave their ‘battery hen’ newsrooms, will never know what they were.
I get the sense that old hacks have made a rod for their own backs. They know they no longer have exclusive rights on content creation, but rather than fight back with super-hot exclusives from our communities, they have already thrown in the towel.
It’s a sad, sad state of affairs. But when the end finally comes for news print, and titles can only be read on-line, they will have nobody to blame but themselves.
At one point, the speakers speculated on the ‘future of news’. News will also be there. Just don’t count on it being reported by the print journalists.