Cannes, France. 21 June 2017. – On the fourth day of the 2017 Cannes Lions Festival of Creativity, Ogilvy has won a total of 91 Lions so far including: 2 Grand Prix, 19 Gold, 24 Silver and 46 Bronze.
DAVID has won a second Grand Prix, this time in the Direct category for its ‘Google Home of the Whopper’ campaign for Burger King. This adds to yesterday’s Grand Prix win in the Print & Publishing category. DAVID’s awards haul for today stands at 2 Gold, 4 Silver and 4 Bronze for two outstanding campaigns (‘Google Home of the Whopper’ and ‘We Are Parilli’).
‘Black M’ by Ogilvy Paris for SONY Music was awarded a Gold Lion after impressing the judges of the Entertainment for Music category. The inspiring work was designed to go against the “Controversy of Verdun” – a tide of far-right backlash against popular French rapper Black M, a week before the official commemorations of World War I. The resulting social media campaign around his album launch mobilised his fan base and twice topped France’s Twitter trends chart.
Ogilvy Chicago was also awarded a Design Lion, winning Gold for its ‘The One Moment’ spot for Morton Salt. The work was an ambitious attempt for the brand to connect with a millennial audience. The video, which calls on viewers to become a force for good in the world, features Chicago rock band OK Go. It opens with real-time action and then slowed down footage to visually signify and illustrate the message that ‘it only takes one moment to make a difference’.
Tham Khai Meng, Worldwide Co-Chairman and Chief Creative Officer at Ogilvy, said: “Technology may be making our lives easier, but these campaigns prove that ideas are still king. We wouldn’t be here if these brave clients didn’t believe in these ideas from the get-go. Thanks for the encouragement and support of our creative teams.”
Ogilvy has won a total of 117 Lions so far including: 2 Grand Prix, 26 Gold, 28 Silver and 61 Bronze.
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About Ogilvy & Mather
Ogilvy is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016; and Adweek's Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.