Cannes, France June 21, 2016 – On the fourth day of the 2016 Cannes Lions Festival of Creativity, Ogilvy & Mather has taken home a total of nine Gold Lions, including two Golds for its “Behind the Leather” campaign for PETA. The installation, created by Ogilvy & Mather Bangkok, highlights the dark side of exotic leather production. Setting up shop in one of Bangkok’s busiest shopping districts, shocked shoppers were presented with a display of seemingly ordinary products that symbolically reveal the suffering behind exotic-skin accessories – with beating hearts and intestines inside bags, jackets and belts. Both Golds came in the Design category, and the Bangkok office was also recognised for its ‘Artquarium’ work for Hi-Jet Inkjet Paper, bringing the total Golds for Bangkok in Design to three for the day.
Ogilvy & Mather New York also scooped a Gold in the Design category for its‘Art with Watson’ work for IBM. The creative posters feature work from artists Ruslan Khasanov, Craig Cutler, Oleg Soroko, Zeitguised, Jake Chessum, Chris Rowson, Robyn Makinso, James Chana,Sid Tomkins, and Mike Hahn.
Memac Ogilvy Dubai received two Gold Lions in the Outdoor category for their ‘It’s that affordable’ campaign for IKEA. DAVID Buenos Aires picked up another Gold Lion, this time in the PR category, adding to its impressive streak of wins including a Grand Prix and five Golds for its “Manboobs” work.
INGO Stockholm, an Ogilvy & Mather/Grey joint venture, landed yet another Gold, today in PR, for its ‘The Swedish Number’ campaign, and Ogilvy & Mather Germany landed a Gold in the Outdoor category for their illustration campaign for Amnesty International.
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, said: “I am delighted with the stunning nine Gold winners tonight. I especially want to praise Bangkok’s ‘Behind the Leather’ and Dubai’s ‘It’s that affordable’ IKEA campaigns. They are deceptively simple yet powerful ideas. We notched up Golds from Bangkok, Dubai, Buenos Aires, Stockholm, New York and Frankfurt tonight. Thank you to our talented creative teams and to our clients.”
Today Ogilvy & Mather won a total of 27 Lions including: 9 Golds, 7 Silver and 11 Bronze.
– ENDS –
June 21, 2016
About Ogilvy & Mather
Ogilvy is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016; and Adweek's Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.