Miami, USA – Tuesday, April 18 2017 – Red Stripe is a classic lager beer of intense golden color bottled in Kingston. As Red Stripe, part of the HEINEKEN Company, moves to position itself as a key global player, the Great Jamaican Beer has announced that it has signed top international firm Ogilvy as its new creative agency. The brand is looking to push boundaries with its new global marketing campaign and is banking on the partnership to do just that.
Ogilvy will deliver a 360o campaign strategy that will leverage every media platform including an exciting global music platform. With this partnership, Red Stripe plans to take aim at international markets and expand its export presence.
“We chose Ogilvy because they are the best creative advertising agency in the world,” said Blandine JnPaul, Head of Marketing & Innovations at Red Stripe. “This campaign will be a major step for Red Stripe as it will ground the brand’s positioning in the territory and exemplify what Red Stripe means to its adorers. It will breathe new life to the brand around the world because it is exciting, visual and speaks to the core of what the brand is.”
Ogilvy, which landed Adweek’s coveted Global Agency of the Year award in 2016, has over 60 years of experience building some of the world’s most recognizable brands – including Coca-Cola, American Express, SC Johnson, and IBM.
“We are very excited to work for a major brand of the Heineken group such as Red Stripe, for which we have the enormous challenge of bringing the spirit and DNA of an incredible country like Jamaica to a global level,” said Horacio Genolet, CEO Ogilvy Latin America.
“We are inspired by the chaotic coolness that Jamaica has to offer and the creative challenge of a project of this size. We look forward to showing the world, through this campaign that Jamaica is the only Island that can make the whole world shake,” said Cesar Agost Carreño, CEO Ogilvy Miami & Chief Creative Officer Ogilvy Latin America.
April 18, 2017
About Ogilvy & Mather
Ogilvy is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016; and Adweek's Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.