Our moto :
We make brands matter
Our Capabilities
Ogilvy is the only French communications group with a Behavioral Marketing practice. And in the world of behavioural change consulting firms, Ogilvy Consulting is the only one to take creation seriously. We believe that there is an exceptional subject that has been developed over 70 years by the academic world that is just waiting to be applied in real life. And we believe that when applied creatively, behavioural sciences are more effective. Much more effective. We're a small team of behavioural strategists with a passion for the humanities. We work with creative people who are excited about playing with people's brains and grappling with challenges that are out of the ordinary; with academic experts and people in the field. We observe, we read scientific literature, we create innovative solutions, we prototype, we measure. And we try to ensure, among other things, that children like to eat vegetables, men don't urinate just anywhere and pedestrians don't cross in front of trams.
The Branding & Advertising expertise develops creative solutions that give meaning to the Brand’s purpose. These solutions are nurtured by a thorough knowledge of the market, its consumers and consumers’ expectations in order to reach them at the right time, in the right place and with the right message. The teams combine a range of expertise to develop cutting-edge ideas that can be deployed globally and locally using technology, data and digital platforms.
Ogilvy Consulting is a strategy and innovation consulting firm born within the world's most creative group. We help daring leaders to discover unsuspected opportunities and seize them to make their future organisation compatible, by accompanying the transformation in 4 areas: strategy, innovation, culture and behavioural sciences. What makes us different? Creativity. To return to growth, we must invent new ways. And to do this, we believe in the power of ideas!
Customer Engagement & Commerce expertise builds personalized experiences that create interaction between a brand and its consumers. By combining data analysis, creative thinking and the use of technology, teams are able to design consistent user experiences that leverage the right communication channels to build customer loyalty and create long-term value for the company.
We help brands identify, innovate and communicate their health & wellness impact for growth. The ‘Wellness Gap’ is lost growth potential for brands. In our Practice, we combine the best-in-class consumer insight, innovation & creativity from Ogilvy, that is well known to all, along with the health, medical & scientific expertise that we have across our global network, working to deliver outstanding business results for our clients.
PR & Influence expertise helps companies, brands, institutions, territories and NGOs gain influence by building and protecting their reputation. The multidisciplinary team of 30 PR specialists responds to the corporate, BtoB and general public challenges of its clients. Our mission is to identify those who have the greatest impact on our clients' business and reputation. We listen, we map and we analyze their words in order to engage with them in influencing strategies.
Our offer is structured around 5 pillars: Brand protection (crisis communication), Executive and institutional visibility, Influencing marketing, Media relations and Employee engagement.
Social expertise within Ogilvy (Social.Lab) is a community of experts who put social media at the heart of strategic thinking, combining creativity, agility and performance while giving meaning to the existence of brands in the digital age.
Our Clients
