Know Your Audience
Ben Russell, Senior Insights Analyst at LinkedIn has worked closely with B2B and B2C marketers across Australia and the world’s leading Fortune 500 brands to effectively leverage content marketing on the world’s foremost professional publishing platform. He was a speaker at Social Matters in Singapore.
LinkedIn will be taking the stage again at Social Matters in Hong Kong next week. Billy Sountornsorn will share his views on what motivates users to consume content on professional social networks and what kind of content is engaging.