Why and what we share on social networks
Campaignon 18 June, 2014 at 02:06
Social@Ogilvy and Surveymonkey are releasing new research today at Cannes. The study surveyed more than 6,500 social-media users in 16 markets.
“What we found is that motivations for sharing can be very different and not that obvious,” said Thomas Crampton, global managing director of Social@Ogilvy. “When you break down the markets into mature versus developing economies, you find that more mature markets have a tendency to share educational and informational content more than entertainment.”