Ban the word “consumer”
Campaignon 16 June, 2014 at 04:06
“Creative people aren’t better than consumers.” said Ignacio Oreamuno [president of the Art Director’s Club] in today’s #Live Storytelling seminar, hosted by Twitter.
While brands are trying to constantly engage with their audiences, the people that they are trying to influence are – indeed – the real influencers.
The increasingly intersected world of marketing and communication keeps evolving, yet we keep referring to brand audiences as consumers – or even worst – consumer targets or target audiences.