Cannes Lions’ Feminist Agenda
Gender is high on the Cannes Lions agenda because a culture-change driven by marketing messaging is needed, according to Senta Slingerland, brand strategy director at Lions Festivals.
For 62 years, Cannes Lions has celebrated creativity – first in TV advertising, then also in print, media and online brand messaging; now also in design, PR and innovation.The Lion is a benchmark of creative excellence – something which we think is critical in propelling the quality of the work forward. By showing what’s possible, we hope to encourage brands to be brave, to experiment and to want to do work that inspires customers to think and behave differently.
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