Graham Fink's Insights From Cannes Lions
The best idea I saw whilst judging, in fact the best idea I saw anywhere in the world this year, is the ALS Ice Bucket Challenge.
If I had one idea as good as this in my whole life, I’d die happy.
Our jury unanimously awarded it the Grand Prix for Good and it was very moving when the entire audience rose to their feet on the final night to give it a 5-minute standing ovation.
Salta Beer Tooth Implant.
In fact I have just asked my dentist if he can fit one for me. A trusty beer opener always at the ready, right there inside your mouth. What’s not to like? Definitely our most popular Titanium Lion winner, judging by the audience’s reaction on the night.
A great, simple idea. Solving problems and saving lives. I’m sure we’ll be seeing a lot more of these on our roads soon.
This was name of the strange puppet that we gave a Titanium Lion to. The back-story is as twisted and bizarre as, well, an Egyptian bazaar. Originally the brainchild of two planners who gave birth to the character for a Vodafone ad, Abla suddenly became a massive hit and a brand in her own right. Next thing, she was hired to sell Coca-Cola and went on to make her own record and music video ( which was downloaded millions of times ). This in turn spawned a long running TV series making her the 2nd biggest star in Egypt. Of course with all that pressure, she opted to have plastic surgery (well documented) and then appeared in a porn film( not so well documented ). She was recently investigated for allegedly sending coded messages to terrorists (you can check this out online). Naturally, she has her own Wikipedia page. For me this was definitely one of the most interesting pieces of work I saw.
Newcastle Brown Ale, ‘Band of Brands.’
When I saw this during the Superbowl, I just knew it would be a big winner at Cannes (view the TVC). A genius idea. Getting other brands to pay for their very expensive TV commercial. But this was in the integrated category so it went much further than the classic 30 second spot. Each piece of media adding to the story. Who says you need a big production budget to do something great?
My top 5 best experiences at the festival itself were:
One year, right in the middle of a monologue about Cubby Broccolli, Roger himself walks right past us. Works out he actually lives in a nearby village. I’d love to say he made some comment on our impressions, but he didn’t. We were shaken, but not stirred.