We Make Today Instagram

Whether it’s through comedy, cooking, music, or memes, 1 billion creators everyday use Instagram to experience the world and connect with others. With ‘We Make Today’ Instagram celebrates the diverse and expressive communities who are shaping culture and pushing it forward on the platform. At the center of the campaign is a social experiment that generated seven films, created in seven consecutive days. All content was sourced, edited, approved, shipped, and aired that very same day. Next day, the process was repeated all over again. These encapsulated moments in time are proof of how culture is pushed forward in totally unexpected and wonderful ways, every single day on Instagram.