Can Great Wall Motors Survive Next Year? Great Wall Motors

To celebrate its 30th anniversary, car manufacturer Great Wall Motors partnered with Ogilvy Beijing to create a mini film reflecting on past achievements while also looking at the future of the brand in the context of the COVID-19 pandemic. The campaign, starring Great Wall Motors' Chairman Jack Wei, uses "reflection" instead of "celebration"; "crisis" instead of "achievement"; and "life on the line " instead of " bright future "to tell the story of how Great Wall Motors has grown from a small local factory to a leading Chinese auto brand with global reach.