Buick 2021 Chinese New Year Campaign: Family Reunions Buick

Overview

Four families, four regions, four dialects. To celebrate the start of the Year of the Ox, Chinese car manufacturer Buick explored the meaning of Chinese New Year through the lens of four Buick owners from all over the country, depicting their unique customs in a humorous and heartwarming way.

Capability

Advertising

Team

Shanghai

Awards

Greater China Effie Awards

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