Share a Coke Coca-Cola

Overview

Imagined and developed by Ogilvy Shanghai under OpenX (WPP’s bespoke team dedicated to Coca-Cola globally), the “Share a Coke” summer campaign was launched on the Chinese Mainland, Taiwan, Macau and Hong Kong, turning every Coke bottle into a connection point for friends to engage and create magical shared memories wherever they are, something deeply important for digital natives.

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Experience

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Shanghai

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